I’ve been doing this for two and a half years now, so I know a bit of what I’m doing but I’m always learning. I’ve been challenged plenty of times though, like I don’t know a lot. All the artists and people I’m connecting with are a lot more comfortable with me because I’m young and I understand where they’re coming from in terms of music, rather than A&R’s and managers that are significantly older. I think it’s been more beneficial but it comes with it’s challenges. Have you been challenged in the industry because of your age? All things I learned from Avery and my internships. I cleaned up his social media, made it look more presentable. My intent was to move him from SoundCloud to the mainstream. This helped me manage Faygo during the “After Me” album. Not only will you build relationships, but you’ll really learn how the business works from the inside out. 99% of artists must go through a label at some point. It’s extremely valuable to intern for a label at some point. What were your biggest takeaways from interning? Elektra picked me up as a consultant so I’m back in the Warner family. That went until summer of 2020, that was around the time I met Faygo. That really showed me the cost of working with artists. Fast forward to fall of 2019, I did A&R admin for Alamo Records. I learned everything from marketing and A&R. I brought them NLE Choppa and Pop Smoke extremely early on in their careers, but they ultimately passed on them. Tell me about your time with Atlantic Records and Alamo Records.
#Avery landau atlantic records how to
Landau taught me how to structure deals, conduct data research, and communicate with artists.
I learned a lot about A&R and Business Affairs. I was thinking about quitting Barney’s and about a week later I got my internship at Atlantic Records. Then I met my mentor, Avery Landau, (one of two managers for NY artist Pasto Flacco). I was burning myself out, but I always loved music. I went to college in 2019, I was doing seven classes, working a full-time job at Barney’s NY. Lamaar Jaswal gives us insight on their journey together, and the future that lies ahead.Īt what point did you decide you wanted to work in the music industry? As rumors swirl about his signing, SoFaygo is on the lineup for 2021 Miami Rolling Loud and working on a new album, Pink Hearts. After admiring SoFaygo’s music from afar, Lamaar’s experience has allowed him to navigate his artist throughout the industry. Just 20-years old-London born-New Jersey raised, NYC living-Jaswal is quickly becoming a prominent figure in the music industry. But behind every young and rising superstar are teams of people strategizing their next move, managing the weight that comes with fame, and believing in that artist from day one. The 19-year old Atlanta born artist, SoFaygo is making his case to be at the forefront of Atlanta music. This year, a new star has ascended from Soundcloud to make a run at that fame.
E very decade, a handful of artists take over the world in a matter of years.
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